E-commerce is one of the most competitive industries out there. This is mostly due to the fact that an average buyer has a chance to prospect several offers similar to yours and make a comparison in a matter of minutes. This means that in order to close a sale you need to have the absolute best offer. Still, being objectively better is not the only thing to close a sale, seeing as how, in that particular scenario, there would be a single retailer in each market (the one with the lowest prices). With that in mind and without further ado, there are a lot of ways to move your e-commerce sales forward and here are six of them.
The first thing you need to do in order to drive your e-commerce sales forward is to focus on those who are already buying from you and try to encourage them to spend more. You see, you can use a discount on a single item in order to draw people in and then use the upsell method to sell them a few additional items at a regular price. In this way, you’re making them ignore the total value of the offer, due to the fact that it’s simply more convenient for them to make a purchase there and then. A variation to this method is the idea of creating a bundle, thus implementing the upsell in the offer from square one.
2. Be transparent in your pricing
One of the tricks that people use in order to boost sales on their platform is to deliberately make the price of their products appear lower by excluding the cost of shipping, tax and fees from the cost on site. Of course, this is something that can only work twice and it can almost ensure that this one-time customer won’t return ever again. Instead, try to lower the total price (if you can) but make sure to present it in its entirety on the website.
3. Expand to other markets
When it comes to logistics and platforms, nowadays it’s easier than ever to work with multiple vendors at the same time. The best part is the fact that you don’t even have to outsource this function, seeing as how, with the platform like OMNYFY on your side, you can easily manage your multi-vendor store on your own. In the past, the main reason why so many people avoided working with multiple marketplaces at the same time was due to the complexity of logistics behind this task. With this tool on your side, this should no longer be a concern.
4. Improve the structure of your website
When it comes to your website, you need to be realistic and admit that one of the things that may drive your sales into the ground is the fact that your website is just not that well-made. A lag, delay or a crash may make your target demographic see your brand as amateurish, which is certainly not something that you want to be labeled with. Moreover, they’ll have to start thinking about the probability of this website crashing during the checkout process and the chance that they’ll lose their money without managing to make a purchase. Such things may be rare but they do happen.
5. Allow buying without registration
Yet another tip you might want to try out is the idea of allowing people to make a purchase without having to register to your website. You would be surprised to find out that about 37 percent of the total shopping cart abandonment comes down to this particular problem. Of course, giving people an incentive to register is a good idea, nonetheless, in order to drive your sales forward, this shouldn’t be mandatory.
6.Improve your return policy
Last, but in no way least important is the idea that you have to improve your return policy in order to increase the number of sales that you make. Over 10 percent of all customers give up on a potentially satisfactory sale, out of the fear for the quality or reliability of the product. This is a staggering figure and the elimination of this problem could lead to a massive boost in your sales. A lenient return policy (the full monetary refund) might be a tad more expensive than a strict return policy (a portion of the price refunded), however, it is much more efficient in driving sales.
Of course, keeping your prices competitive is a must, due to the fact that no amount of sales-boosting techniques may persuade customers to buy your overpriced products. For this, you’ll have to come up with a pricing strategy, regularly adjust their prices and be on the lookout for trend shifts that might affect this. Once you have these matters out of the way, your sales have only one way to go – up.
Mike is an Australian IT support professional. He’s working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.