7 marketing tips to explode the sales of your online business

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Have you recently started your online business? If so, you are not alone. Currently, 30.2 million small businesses are operating in the US. And according to Fundera, 64 percent of these businesses have a website, and hence are online.

Have you recently started your online business? If so, you are not alone. Currently, 30.2 million small businesses are operating in the US. And according to Fundera, 64 percent of these businesses have a website, and hence are online.

It is essential to have a strong online presence in today’s time. After all, over 1.79 billion people shopped online in 2018! In the US alone, 64 percent of shoppers prefer online businesses to the brick-and-mortar store.

While there is a great demand for online businesses, there is an equal number of competitors as well. With the advent of the internet and digital media, it has become easier than ever to reach your consumers. As the cost of starting a business has decreased, more players have entered the market.

This is why merely starting an online business won’t ensure your success. To make sure that your organization gets a steady stream of revenue via increasing sales, you must take steps to market your products and business.

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Here are some marketing tips that will help you explode the sales of your online business.

1.      First, optimize

Before you begin working on creating the right content for your online platforms, first, you need to take a step back and perfect all the technical aspects of your online business.

Did you know that, according to Blue Corona, 84 percent of consumers won’t purchase from online business if it doesn’t have a secured website? Additionally, if a given business website doesn’t open properly within the device consumer is viewing it on, the chances of site abandonment get quite high.

One thing is for sure; if you can’t retain your visitors to your website, you won’t be able to convert them into customers. This is why before you think about which ad to post and what marketing efforts to take, you must first begin by optimizing the various elements of your site.

For starters, test your website on an array of devices and make sure that it functions properly in them all. This includes Mac, iPhone, PC, Android, and Tablets.

Remember, forming a favorable brand image is one of the pillars of excellent marketing. For an online business, this begins by perfecting the website.

2.      Make the checkout process simple

It is quite common for businesses to mistake marketing to mean in-site promotion. You will find various websites with homepages talking about the various benefits and discounts given by the brand. Yet, there is no clear direction about how one can purchase from the brand.

This is yet another place where businesses lose out on potential sales. 28 percent of visitors abandon the cart because of the complexity of the checkout process.

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Rather than focusing on blatant in-site marketing, you must create your website to be the final destination that your customers must go to complete their purchase.

For example, let’s say a customer wishes to buy a car for sale. You are a company which provides this service. You market about it on your social media platforms as well as through search engine ads to ensure brand recognition and recall among your target audience.

Now, when customers wish to buy a car, your website should provide a simple way to do so. Keep the checkout process as straightforward as possible. Have minimal distractions in your site and make sure that the checkout button is prominent. A simple shopping cart in a contrasting color to the rest of the website will be the right approach to take!

3.      Focus on content marketing

According to Hubspot, marketers who focus on content marketing witness 13 times more ROI than those who don’t.

In today’s world, consumers are quite weary of direct marketing efforts, like advertisements. While it is still effective, it is not as receptive to the target audience, who are more likely to block ads to prevent a feeling of annoyance.

At such a time, content marketing can help you in getting your point across without blatantly promoting your product.

Content marketing includes a soft-selling technique whereby a brand discusses a broader, yet relevant issue that their target audience might be facing. Since visitors themselves opt to read such articles, it ends up creating a less intrusive and more positive image of the brand.

Your business then forms an image of being an industry expert that people are more likely to trust. This, in the long term, helps boost sales.

4.      Keep up with SEO

Even though content marketing is vital for sales generation, it must be supported through Search Engine Optimization or SEO.

SEO helps your articles, as well as your website, in getting a high rank in different search engines. Think about it. How many times have you scrolled past the first page of search results? The chances are most of you haven’t!

Many attribute search engine rankings to the credibility of the website. To make sure that your website and your content reaches your target audience, you must get a high SERP. And for this, you need to improve your search engine optimization.

This includes adding quality backlinks to your content, not overstuffing it with keywords, having a low load time, and ensuring high quality of images on your website.

5.      Build your social media presence

For an online business to succeed and achieve high sales, it must have a robust social media presence. After all, you can leverage your social media platforms to redirect potential customers to your website. You must choose platforms depending on your target audience.

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Your social media marketing efforts can help in boosting your website’s visibility and image.

You can divide social media marketing into two types; profile and in-feed marketing. Within profile marketing, you must create and manage different business social media accounts. Here, you can regularly post about your offerings and your business.

Another way you can use the various social media platforms is by running ads on them, which are visible on the newsfeed of your target audience. While the former helps build a group of avid followers, the latter aids in reaching a wider audience.

6.      Encourage reviews

One of the most massive mistakes you can make in marketing is not asking for reviews from your customers. Over 80 percent of customers first look at online reviews and then proceed to purchase from a given business.

Your target audience is much more likely to believe other customers’ experience than your brand message. Hence, your online business must have enough positive reviews to impress new customers.

Encourage your customers to leave reviews. Even if a few negative reviews pop up, you don’t have to worry. The swiftness of your response and how you overcome the issue will help in showcasing your quality customer service to onlookers.

7.      Incorporate videos

Whether it be an ad or a mere introductory content on your website, it is easier to retain customer attention on a video compared to on a verbose static post.

Therefore, to grasp the attention of your customers, make sure to incorporate videos on your website. Since the attention span of the masses is decreasing with every passing day, make sure to keep your video as quick and fast as possible.

Communicate the essence of your message in the first five seconds of your video.

Ending Remarks

With these seven essential marketing tips, you are not ready to boost the sales of your online business. Employ each of these techniques and watch as your sales revenue grows beyond compare!

Do you think there are any other marketing tips that can come in handy? Let us know!

This is why merely starting an online business won’t ensure your success. To make sure that your organization gets a steady stream of revenue via increasing sales, you must take steps to market your products and business.

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