Adidas, the brands of sporting goods and one of London Olympic sponsor said that their merchandise has been sold around £100m. The Adidas has invest is sponsorship Olympic Games for £100m and now already reached its target for sales of Olympic merchandise in UK. Adidas chief executive, said that the sales of their merchandise are more than triple from their Beijing 2008 sales. It is become the most successful Games ever for Adidas from a commercial perspective.
Adidas sponsor Team GB kit..
Adidas provides the kit for hosts Team GB and 3million items of clothing for the athletes to wear in the Olympic village and for volunteers.
Source :- Telegraph
Not just for Adidas, I believe another sports brand also can get benefits from Olympic London. For those who run sport business will smile for this month to get bigger profit than before.