Regardless of how long you have been working as a real estate agent, your bad, old habits will begin to influence you again at some point. You may start to make mistakes, which will reverse your success. You need to do the following to ensure your long-term success:
1. Manage your energy:
Potential home buyers often picture real estate agents as individuals with shiny, happy mood. They deliver full-power customer support performance with enthusiasms. If you want to achieve this, it is important for you to properly manage your personal energy bank. If you want to be fully energized, try to get enough sleep, eat right, relax fully and perform physical exercises. You need to shed any accumulated negative emotion and thought. Always recharge your energy level to maintain focus and resilience. It is important to watch your natural energy level, because it will fluctuate. Make sure that you don’t drain yourself and find ways to become more motivated.
2. Appreciate your clients:
You won’t achieve much if you take your clients for granted. You need to make conscious decisions and avoid running everything on autopilot for an extended period of time. Any successful businessman should already know that appreciating clients are essential. Always step into the clients’ shoes and be observant. You need to smile all the time and maintain an excellent service level. Return emails and calls quickly. Act promptly and follow up each request.
3. Use customer database properly:
If you want to become a successful real estate agent, start to build a comprehensive database about your potential customers. A database is much more than contact lists. You should treat it as an information archive, where you can perform data mining on a regular basis. It is important to collect the most accurate information. This way, your database will become an effective lead generation tool and you will be able to communicate with people in a repeated and structured way.
4. Don’t forget that you are essentially salespeople:
Real estate agents directly sell properties to potential buyers and this makes them salespeople. It means that your strength should be in creating and maintaining relationships. Often, real estate agents also need to act like accountants and solicitors.
5. Offer existing clients a new house:
Many years ago, you managed to sell a small two-bedroom house to a young couple. Today, the family has grown to include a couple of young teenagers. It should be a good time to initiate a new conversation. Ask them about their current situation and future plans. They may have unspoken plan to buy a bigger house to accommodate the expanding family. This is a good way to act pre-emptively.